Creating a #UserPersona for the students and staff in a course sets the stage for #LearnerCentred #CourseDesign
Personas represents a “hypothesized group of users” including their “behavior patterns, goals, skills, attitudes, and the environment” (Wikipedia editors July 2015). They combine demographic information with the kind of details and visuals that will help bring the personas to life.
Personas have been widely adopted in marketing and user-centred design since Alan Cooper introduced them in his 1998 book The Inmates are Running the Asylum, but their use in higher education has not been widely documented. A few published examples do exist, for example from:
- Purdue University, in the development of a new undergraduate major in human-centered design and development
- University of Hertfordshire Computer Science Usability Group, to better understand their distance learners
- Ohio State University, by their instructional designers
See also: Course Mapping
Persona (user experience). (n.d.). In Wikipedia. Retrieved October 29, 2015, from https://en.wikipedia.org/wiki/Persona_(user_experience)